new work alert:

helped out my friends at industry seeking to bring the cross-cultural passion of the 2024 leagues cup to life in a broadcast spot.

i’ve also spent the past couple of years helping out other agencies like los york, doremus, and kamp grizzly on everything from pitches to big activations to social strategies.

(on clients like t-mobile, meta, uber eats, etc)

some of that work is still tk but it’ll be great.

(promise)

another fun thing i’ve done recently is help build brands from the ground up. like for a cybersecurity company stepping up in a saturated market with a bold reinvention:

(we also did a crazy roadshow presentation with the ceo and google. sure, everyone got covid, but otherwise it was great).

during the plague year era, i helped upwork accomplish some do-goodery by concepting and executing a covid-focused grant program for workers:

we gave away $1 million dollars in grants to organizations impacting underserved communities. it was cool.

(at a time when very few things were cool).

before the world temporarily ended, i was freelancing in-house with stubhub as they transitioned to an internal agency.

changing the culture was a journey, for sure, but we persevered to create a campaign for their biggest sport: baseball.

(because it’s always baseball)

it started with a manifesto:

and the idea for someone who could speak directly to fans not only about the game but the ballpark experience. who better than a manager?

in a matter of days, i concepted, scripted, cast, and our scrappy team filmed 50 hilarious, social-first videos for use throughout the mlb season on social and wherever we needed to show up.

(and accompanying .gifs and stills to be used for topical baseball moments)

here’s a random smattering:

(smattering is a baseball term, i’m pretty sure.)

we gave our boy a homepage and enough content to fill their paid and organic needs for all seven months of the mlb season.

(seven months is not only right, it doesn’t even include spring training. baseball is insane)

the campaign completely changed what the company thought they could do interally and led to the company’s next brand campaign being done by myself and the in-house team.

(so, all and all, a long season but a win)

here’s some other work. it’s not everything i’ve done but a representative sampling, all made between now and when I looked like this:

in 2018, nba 2k wanted to get fans excited for their new open world feature, so i helped them with a concept, line, and reveal video.

(because it’s always video games)

yeti coolers wanted to reach more people in the pacific nw, so i set out with my partner to tell the stories of those living the wild life.

we made these lovely mini-docs for a brand just starting to transform what sponsored content could do:

for smaller brands, here’s a manifesto and rebranding for a microbrewery going national:

an example of all the conceptual decks i’ve built and can’t show you because nda ninjas would rappel through the windows and end me.

(okay, i’ll come clean, this particular slide was to turn a mountain into a vodka luge for a spirits launch. they didn’t end up doing it, but, damnit, they should have).

and, finally, a reel of random work from the last few years cut down by a friend into a tight :28 seconds and given a discordant soundtrack for no reason.

if you’re really still not sick of this, here’s a some of the higher-level b2b work I’ve done recently, a ton of my favorite stuff for sony playstation, a mess of manifestos (most of which sold work somehow!), and a fun paid digital campaign.

As a bonus: here’s what i imagine the rules of cricket to be (which sold nothing for no one but I had fun).

and here’s where you can learn more about me, including how to get in touch should you want to hang out sometime.

thank you.