i love helping brands answer their biggest questions:

what do we believe? why are we different? how do we speak?

WHO ARE WE?

(it’s the work before the work, and—trust me as a creative—it’s more important than any super bowl spot or coachella activation)

finding the true, unique, and compelling answers to these questions takes a whole lot of strategy, insight, and creative direction, but it’s essential for every successful brand.

here’s a brief sample of what i’ve done to build new brands and reinvigorate existing ones:

education company

i helped an established, publicly traded company develop a new voice + tone.

i probably shouldn’t say who they are, but they’re very orange.

this all turned into a whole mess of video, radio, and social assets but we had to start at the beginning.

imprint genius

a fast growing start-up in a highly competitive space needed everything from a brand to values to v+t to a new website.

they liked it so much they made a snazzy little video about it.

fun to work with a company that doesn’t need to advertise. they just need to sound legit to clients and investors.

cybereason

cybereason needed to form an identity in the competitive cybersecurity space with their new THIS IS XDR.

(XDR is a product. think of it like hebrew national saying THIS IS HOTDOGS. which they should).

i worked with the brand team to do everything from internal messaging guidelines to a landing page to radio to broadcast:

we also did an elaborate roadshow with the ceo in fancy movie theatres. almost everyone got covid but it still felt like a win.

jobcase

an old cmo asked me to help jobcase reinvent themselves with a new brand guide, value props, and all of that.

one of my lines ended up being their new tag. wasn’t the original mission, but i’ll take it.

wanna see more work? right here.