sincere work
heartstrings, pulling
feeling all the feelings doing work that’s about more than a product:
yeti
yeti sent me to the pacific nw to tell real stories of people living the wild life.
mainsprings
a charity doing big things in africa wanted a manifesto video to share their story with the world.
paypal broadcast
paypal wanted to tell simple (and for some reason dialogue-free) stories about positive experiences powered by their product.
education company
a large education company wanted a more human voice after some negative headlines, so i handle their new voice + tone.
this all turned into a whole mess of video, radio, and social assets but we had to start at the beginning.
upwork
during the pandemic, upwork wanted to do some good. i concepted and spearheaded this campaign to help businesses and workers do amazing things at a time when that felt impossible.
this led to thousands of applications, millions of views, and many incredible projects that put communities to work.
manifestos
i’ve written a mess of inspiring manifestos for brands, campaigns, and pitches. this one (which is still on their packaging) might be my fave:
